I have recorded a short demo of the Avatar and Brand Voice exercise, the first interactive artefact in Architect Your Customer Journey.
It is the lesson I would not let anyone skip. Knowing who you are talking to, and how you sound when you talk to them, decides everything downstream. If the avatar is vague, every email, ad and automation you build afterwards inherits that vagueness.
In the video I fill it in live for a dental practice so you can see the level of specificity it is asking for. Not "adults aged 40 to 55". More like: they want to stop hiding their teeth in photographs, there is a wedding coming up, and they believe they have left it too long to bother.
The workbook gives you an editable summary, a commitment date, a PDF to keep, and a ready to paste AI prompt built from your own answers.
You will find it under the LEARNING tab at the top of the page, in the Avatar and Brand Voice module.
Watch it here:
If you fill it in, post your one line brand explainer below. Happy to give feedback on any of them.
